At CES 2025, the world’s largest technology expo, HADA Inc. showcased its innovative technological capabilities, gaining significant attention in the global agricultural robotics market.
This expo brought together cutting-edge technologies such as AI, robotics, and smart agriculture. At the event, HADA highlighted its unique agricultural technology solutions, centered around its unmanned orchard spraying robot, Purida.
Why was 'Purida' spotlighted at CES 2025?
Innovative Design and Environmentally Friendly Technology
Purida is an unmanned robot based on high-precision spraying technology and eco-friendly design, attracting significant attention from visitors and experts alike. It was also featured on the official CES podcast and covered by global media outlets.
HADA participated in CES 2025 through a joint pavilion supported by Jeonbuk Technopark (TP), promoting the excellence of Korean agricultural technology. For CES 2026, HADA plans to operate a solo pavilion to further highlight its brand and products.
Global Networking and Collaboration Opportunities
Through this expo, HADA identified collaboration opportunities and potential clients in key markets such as Japan, North America, and Europe. Particularly, overseas companies seeking smart agriculture and automation solutions responded positively, providing strong momentum for HADA’s future global market expansion strategy.
Feedback and Future Strategy from CES
HADA’s Purida received positive responses and valuable feedback at CES 2025. The company plans to strengthen its global customization strategy—such as reducing product size and improving design—in pursuit of innovation awards. This participation boosted brand awareness and laid the foundation for a leap into the global market. Moving forward, HADA aims to establish itself as a leading company in agricultural automation through sustainable and eco-friendly approaches.
At CES 2025, the world’s largest technology expo, HADA Inc. showcased its innovative technological capabilities, gaining significant attention in the global agricultural robotics market.
This expo brought together cutting-edge technologies such as AI, robotics, and smart agriculture. At the event, HADA highlighted its unique agricultural technology solutions, centered around its unmanned orchard spraying robot, Purida.
Why was 'Purida' spotlighted at CES 2025?
Innovative Design and Environmentally Friendly Technology
Purida is an unmanned robot based on high-precision spraying technology and eco-friendly design, attracting significant attention from visitors and experts alike. It was also featured on the official CES podcast and covered by global media outlets.
HADA participated in CES 2025 through a joint pavilion supported by Jeonbuk Technopark (TP), promoting the excellence of Korean agricultural technology. For CES 2026, HADA plans to operate a solo pavilion to further highlight its brand and products.
Global Networking and Collaboration Opportunities
Through this expo, HADA identified collaboration opportunities and potential clients in key markets such as Japan, North America, and Europe. Particularly, overseas companies seeking smart agriculture and automation solutions responded positively, providing strong momentum for HADA’s future global market expansion strategy.
Feedback and Future Strategy from CES
HADA’s Purida received positive responses and valuable feedback at CES 2025. The company plans to strengthen its global customization strategy—such as reducing product size and improving design—in pursuit of innovation awards. This participation boosted brand awareness and laid the foundation for a leap into the global market. Moving forward, HADA aims to establish itself as a leading company in agricultural automation through sustainable and eco-friendly approaches.